109 W 28TH ST APT 2 NEW YORK, NY 10001 Get Directions
109 W 28TH ST APT 2 NEW YORK, NY 10001 Get Directions
FOUND Beverage Company was created in 2007 by Mark De Luca and Onur Kece.
The sole objective of FOUND is to reinvent the beverage category. To end the "Age of Artificial" and give people healthy, modern and interesting choices. As consumers' desire for healthy living evolves, FOUND intends to be the catalyst in the beverage market that compliments the vast change in eating habits across the world.
Mission: "To let consumers drink the way they eat - healthy, considered & enjoyed"
Values: "Purity, Sustainability, Transparency"
The Age of Artificial:
Consumers have endured artificial engineering for decades. concentrates, genetic modification, greed, credit, over-development, unsustainable practices - all have sacrificed quality for scale and purity for what's artificial.
At found, we dub this time in history as "the age of artificial." but, as with all ages, this one is coming to an end.
People know what the "right choice" is - yet, still factors of price, convenience and our daily personal stresses all manifest in consumption that hinders mass acceptance. humans instinctively won't change overnight, but recently we're redefining expectations and setting new standards for brand behavior & transparency.
Found realizes trust comes through being transparent, clear and consistent - and urges you to keep your expectations of yourself & us, exceptionally high.
Where to find us:
FOUND is sold in 6 countries: USA, Turkey, France, China, Sth Korea & Germany. Our retail partners include Starbucks, Chipotle, The Fresh Market, Hilton Hotel, Trump Hotel, Target, Bed Bath & Beyond and countless superb independent retailers striving to bring something new to the market.
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