50 TANNERY RD STE 5 BRANCHBURG, NJ 08876 Get Directions
50 TANNERY RD STE 5 BRANCHBURG, NJ 08876 Get Directions
As part of the New Product Concept and Development process, Leading Edge Innovations conducts product evaluations on each new product formulation to quantify aesthetic attributes and assess performance. Product/Package synergy is also evaluated to maximize the final product's market relevance. Through this process LEI creates the highest level of product innovation, which exceeds market expectations. Product Profiles and Boards are created for each selected product concept to position the formula and package both in terms of the market trends and customer needs. Leading Edge Innovations is located in Readington Township, New Jersey (Branchburg, NJ mailing address). The facility covers 9,000 square feet of office, laboratory and warehouse space. The laboratories are fully equipped to permit the development of a wide variety of cosmetic, personal care and Over-the-Counter topical drug products. It houses an extensive product library, offering a variety of conventional and unique product compositions. The principal focus of the Development Laboratories is the preparation of consumer products that utilize innovative functional and aesthetic technologies. LEI is capable of validating the integrity of these innovative products, which are intended for commercialization. The company ensures that the products are properly scaled-up to insure the highest levels of quality and reproducibility during production. It also provides clients with services such as coordinating performance, safety, microbiological, analytical and package testing, as well as conducting regulatory reviews. (2008 Press Release) Leading Edge Innovations LLC (LEI) has been launched to provide turnkey, personal care product innovation to the marketers. The company will focus on bringing cutting edge product technology and delivery system innovation to worldwide personal care marketers. In addition, LEI, founded by Jim Wilmott and Karen Young, has formed exclusive, strategic alliances with several technology centers to bring a �????�???�??�?¢??think-tank�????�???�??�?¢?? approach to personal care formula and delivery system innovation, toward the goal of creating truly differentiated products. The company believes this formula/delivery system innovation and trend-driven product positioning, coupled with a strategy to provide full production capability, will offer unprecedented speed to market and competitive cost of goods. These capabilities, according to the company's launch press release, are further enhanced by a strategic partnership with Beilis Development. LEI�????�???�??�?¢?'s new lab in Readington, New Jersey, houses a product/package library as well as a creative group committed to product innovation and speed to market. Jim Wilmott has more than 30 years of experience in the creative design, development and manufacture of new products for the personal care industry. He held senior positions with Lever Brothers, Bristol-Myers, Avon, DowBrands, Mary Kay, Collaborative and Chanel. He was most recently senior vice president of R&D and chief technical officer for the Outsourcing Services Group. Karen Young has held senior positions in marketing, branding and product development at Est�?????�????�???�??�?©e Lauder and Lanc�?????�????�???�??�?´me, and has run her own beauty marketing company, The Young Group, since 1999. She is an adjunct professor for the Fashion Institute of Technology's cosmetic masters program, teaching product development to fast track, young cosmetic executives.
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