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  6. MEDIA BEHAVIOR INSTITUTE LLC

MEDIA BEHAVIOR INSTITUTE LLC

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116 EAST 27TH ST 6TH FLOOR NEW YORK, NY 10016 Get Directions

(212) 889-5362

Business Info

  • Founded 2008
  • Incorporated DE
  • Annual Revenue $92,000.00
  • Employee Count --
  • Industries Communication Services, Nec
  • Contacts --

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Company Summary


Every company has its own perspective and approach to its work. Call it a Vision. We have built the Media Behavior Institute to be true to our vision and beliefs:

? Relevant insights derived through rigorous research are invaluable to every business - as long as they are delivered in a way that makes them actionable. We will always seek to innovate, but we do our best to make our innovations pragmatic and value-based.

? Without a grounded understanding of cross-media behavior in the present, it is not possible to project how media behavior will evolve in the future - and therefore how to plan for that evolution. As media continue to fragment and proliferate; as interactivity, mobility, time-shifting and other factors that offer consumers greater control of their media experiences become the norm, a genuinely consumer-centric approach to media research has become a business-critical necessity.

? We will continue to improve existing methods and develop new ones that reflect the changing needs of the media landscape and the research questions that arise. Different media dominate the same consumers' lives at different times. For that reason we remain committed to operating effectively and objectively across the media silos. Only that way can we offer true insight to the relative position of all media in consumers' lives in context.

? We believe in media. The power of media to reach, communicate with and move audiences is unquestioned. Although media-neutral in our approach we are media advocates. This informs our approach to developing research products and services that serve the needs of media owners, advertisers and agencies seeking to make the most effective use of the changing elements within the media ecosystem.

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